職務內容

Description:

As an Ad Sales Account Manager, you practice and embody selling in both internal and customer settings. You use your basic understanding of advertising and your industry or vertical to protect and grow in-quarter revenue. You execute complete tasks within the scope of your team's account plan, delivering for your team in identifying customer needs and translating their objectives into action through campaign implementation, optimization, campaign expansion, and core account hygiene. You also execute complete tasks of data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analyses and utilize insights to influence others and drive change, and to support customer growth, align on opportunity/project timelines, and ensure solutions are presented to customers. Responsibilities include:
- Assist with identifying new business customer objectives with some guidance. Work cross project to set sales strategies for specific markets and customers in collaboration with internal partners (e.g., account managers, product specialists) based on research and understanding of the customer.
- Support identification of revenue and growth opportunities within the market and customer. Work with internal stakeholders to determine and drive the sales, revenue growth, potential of opportunities, and marketing efficiency, as well as the incremental investment recommended to help new business customers achieve business outcomes.
- Possess understanding of the supported product, service, and competitive landscape.
- Execute complete tasks of a project to draw interpretable insights from deep dives and data analysis. Execute complete tasks of data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis and utilize insights to influence others and drive change.
- Make contributions to development of campaigns for customers to prepare them for launch and execute campaign launches in collaboration with internal support and specialist teams and ensure that campaign launches are properly deployed. Make contributions to checking and advising on campaign continuous improvement opportunities.
- Execute complete tasks of optimizing specific campaigns according to customer KPIs in order to promote long-term growth and support delegation of work to relevant stakeholders to help optimize campaign performance. Support facilitation of internal connections and networks in order to expedite and optimize campaigns.
- Make contributions to analysis of internal (e.g., maintaining pipelines, account-specific internal metrics) and external data and share knowledge when relevant with cross-functional project teams to prepare data and to structure and execute analyses.
- Execute sales strategies for specific markets and/or customers in collaboration with internal partners (e.g., account executives, product specialists) based on research and understanding of the customer.
- Craft and deliver solutions to customers to achieve their business objectives and drive revenue growth for us, with some guidance.
- Drive creation of small account and campaign-specific proposals for customers by translating customer objectives into KPIs and selecting our ad solutions based on KPIs and work with internal stakeholders to conduct research and learn about account or campaign relationships to complete proposals.
- Strategically partner with customers and help drive customer relationships in order to work towards mutual business objectives. Make contributions to building, growing, and maintenance of customer portfolios to help manage customers and to drive high-impact and long-lasting relationships.
- Make contributions to sharing and scaling of successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
- Make contributions to review of revenue performance and projections for the assigned areas. Make contributions to determine which customers will be aligned with specific metrics (e.g., KPIs) and share updates on opportunities and activities with large accounts to keep stakeholders informed and mitigate potential risks at a macro and micro level.

需求條件