職務內容

1) LBE & Strategic Planning Analytics
Support (Latest Best Estimate) processes, including:
 Market growth & share projections by integrating insights from multiple data sources (NielsenIQ, Kantar, and internal sales data)
 Pricing intelligence
 Macroeconomic data refresh
2) Lead Research Execution
 Oversee the design and execution of primary and secondary research initiatives, ensuring alignment with business objectives.
 Manage external research vendors and internal stakeholders to deliver high-quality, timely, and actionable insights.
 Translate research findings into clear recommendations for marketing, commercial, and strategic planning teams.
3) Market Tracking, Data Operation & Governance
 Manage NielsenIQ (NIQ) monthly reporting and extract actionable insights.
 Analyze Kantar Panel data for consumer behavior and segment dynamics.
 Act as the first point of contact with NIQ for panel enhancement and data governance.
 Perform data validation and publish accurate reports and dashboards.
 Train internal teams on NIQ’s reporting interpretation.
4) Tools Adoption
 Act as Taiwan ambassador for Navigator, Ignite, and Market Insights tools.
 Drive tool usage, collect feedback, and share best practices.

需求條件