1) LBE & Strategic Planning Analytics
Support (Latest Best Estimate) processes, including:
Market growth & share projections by integrating insights from multiple data sources (NielsenIQ, Kantar, and internal sales data)
Pricing intelligence
Macroeconomic data refresh
2) Lead Research Execution
Oversee the design and execution of primary and secondary research initiatives, ensuring alignment with business objectives.
Manage external research vendors and internal stakeholders to deliver high-quality, timely, and actionable insights.
Translate research findings into clear recommendations for marketing, commercial, and strategic planning teams.
3) Market Tracking, Data Operation & Governance
Manage NielsenIQ (NIQ) monthly reporting and extract actionable insights.
Analyze Kantar Panel data for consumer behavior and segment dynamics.
Act as the first point of contact with NIQ for panel enhancement and data governance.
Perform data validation and publish accurate reports and dashboards.
Train internal teams on NIQ’s reporting interpretation.
4) Tools Adoption
Act as Taiwan ambassador for Navigator, Ignite, and Market Insights tools.
Drive tool usage, collect feedback, and share best practices.
《合作方式》
專案派遣
《工作地點》
台北市中山區民生東路三段
《工作時間》
1、週一至週五 0900-1800
2、週休二日
《薪資與福利》
1、面議核薪（依學經歷核定）
2、保障年薪13個月
3、其他法定福利
※歡迎透過IMC網站投遞履歷，或將履歷mail至：[email protected]（信件標題請複製職務名稱）
Bachelor’s degree in Business, Economics, Marketing, Communications, or related field; Master’s preferred.
5+ years of experience in consumer insights, market research, strategy, or related roles in healthcare, FMCG, or research agencies.
Proven ability to lead research execution, including vendor management and stakeholder alignment.
Strong analytical and storytelling skills; ability to translate data into actionable insights.
Fluency in tools such as NIQ Discover; experience with Power BI is a plus.
Advanced proficiency in English and Mandarin (written and spoken).
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